![]() It applies the arbitrate-negotiate model that was used to end Australia’s telecommunications monopoly and let telco competitors access Telstra’s copper phone network. Hence the code championed by Treasurer Josh Frydenberg and Communications Minister Paul Fletcher applies a regulatory framework similar to that used to ensure fair access to telecommunications and energy infrastructure. The power of platform economics means that businesses not on Google or Facebook are not really present on the internet "grid" or "mains". The Morrison government’s world-first legislation to introduce a mandatory media bargaining code reflects the reality that Google and Facebook are the digital utilities of the 21st century, with a dominance over the digital pipes and conduits of the information superhighway that is similar to the monopoly electricity wire or water pipe companies have over essential infrastructure. ![]()
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